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Brainfreeze festival is an event for people to cool off on a summer heat but also celebrating summer energy, a full day ice cream festival! The brand concept was inspired by the literal meaning of “Brainfreeze” itself, a brain and a frozen treat. This campaign video tells the colourful experience people can get throughout the event.
To create a well-rounded animation, I tried to keep the transitions smooth and seamless as possible. Animating small details on separate layers is very tedious but looking at the final result is very satisfying.
Story Thumbnails
Credits
Design & Animation
Vania Chandrawidjaja
Tools
Adobe Illustrator
Adobe After Effects
Music
"Upbeat and Inspiring Indie Rock"
by MorningLightMusic
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