Brainfreeze festival is an event for people to cool off on a summer heat but also celebrating summer energy, a full day ice cream festival! The brand concept was inspired by the literal meaning of “Brainfreeze” itself, a brain and a frozen treat. This campaign video tells the colourful experience people can get throughout the event.
To create a well-rounded animation, I tried to keep the transitions smooth and seamless as possible. Animating small details on separate layers is very tedious but looking at the final result is very satisfying.
Design & Animation
Adobe After Effects
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