Every story on 1News deserves an image that earns the click. As part of the TVNZ team, I create bespoke editorial collages that shape the visual identity of 1News.co.nz - particularly for the most important story of the day.

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We have two goals: pull the reader in to drive click-through rate, and frame the headline with an emotional tone that's felt immediately. Working from journalist-submitted scripts and agency-supplied imagery, I developed a collage format that brings a newspaper-like quality and human touch to digital editorial - layering cutouts with stock visuals to create something that feels considered rather than assembled.

 

The catch? 90% of stories are intended for end-of-day publication, meaning tight deadlines are the norm. The collage approach became the most effective solution as it is versatile enough to suit any theme, and can be crafted quickly without sacrificing quality.