GoSee - a global marketplace for car and motorhome rentals - launched its brand with a campaign that needed to feel as adventurous as the journeys it was selling. The brief was simple but ambitious: celebrate the travel experience itself, not just the destination.
Working alongside Daylight Creative, I animated their character illustrations to bring a short film to life for their campaign launch. The narrative used a reverse pull technique - opening at the peak of a road trip memory and winding backwards through all the moments that made it, a structure that mirrors how we actually remember our best adventures.
The campaign rolled out across out-of-home screens and billboards throughout Australia and New Zealand, with digital and social to follow in a second phase. The work was picked up by StopPress, one of New Zealand's leading marketing publications, as part of their coverage of the GoSee rebrand.
🔗StopPress - Online Republic rebrands GoSee via Daylight Creative and Translate Digital
⬇️And scroll further down to see the animation process and breakdown!
Credits
Client
Studio
Creative Team
Renee Jacobi - Storyboard, Illustration, Animation Direction
Vania Chandrawidjaja - Rig & 2D Character Animation