​When New Zealand began its COVID-19 vaccine rollout, the challenge wasn't just scientific — it was human. How do you reach people who are cautious, overwhelmed, or simply tuning out?

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The Department of the Prime Minister and Cabinet (DPMC) commissioned Daylight Creative to produce NZ Vaccine Facts — a series of 8 animated explainers designed to inform the public about the Pfizer vaccine rollout through a clear narrative that felt approachable and trustworthy.

 

The approach was grounded in two key insights: cautious audiences respond better to trusted friends and whānau than authority figures, and complex information lands more effectively when it's visually led. This shaped a cast of relatable everyday characters who speak in a distinctly Kiwi way, using visual metaphors to make the science feel accessible rather than intimidating.

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As part of a collaborative remote team, I animated the infographics, science messaging, and supporting characters across the series. The episodes were published as a campaign across Unite Against Covid-19 social media platforms and website here: covid19.govt.nz/VaccineFacts

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The series was featured by Design Assembly, New Zealand's leading design community platform, as part of their Fresh from the Field series.

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🔗 Fresh From The Field – NZ Vaccine Facts Animation Series

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⬇️Scroll further down to see the full episodes and animation breakdown!